1 core values:
People-oriented, the pursuit of excellence, continuous innovation, and grow together
Interpretation: The company employees as a fundamental business survival and development, and advocating a comprehensive innovative thinking, management, technology and work, excellence, is committed to providing fair and benevolent development and self-realization platform, and ultimately achieve personal and business efficiency and common growth values.
Man: man is the fundamental survival and development. Include: shareholders, managers, employees, customers (suppliers, distributors, consumers), social and other relevant departments to deal with them in charge.
Innovation: change and enhance the original thinking, management, technology and work, etc., the method that should be strengthened thinking innovation, management innovation, technological innovation, job innovation.
Growth: the level of leadership, management and technical capabilities and operational skills upgrading, namely corporate and individual economic, social enterprises realize the value of self-worth and personal pace.

2 corporate vision: to build China's first brand of health food industry
Class:
① class brand: Chinese brand, China Famous Brand, China Green
② scale class: national agricultural industrialization leading enterprises
③ technology class: National Enterprise Technology Center
④ efficiency class: The annual sales income of 300 million yuan or more
⑤ class service: own pace, and not impose on others (they want others to treat their words and deeds, words and deeds that we also have to treat others)

3 Enterprise mission: to promote the progress of food processing, enhance national healthy eating